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Sheryl Barto


Sheryl has 30 years of public relations, community relations and marketing experience in a variety of industries.  She has a passion for service and understanding the bottom line and has built her expertise through positions with public and private companies and PR agencies. 

She takes a proactive approach in managing complex programs and budgets to achieve measurable results. A national and regional award-winning practitioner, she is a member of the Public Relations Society of America and Counselor’s Academy. 

Sheryl has worked extensively in the import and craft beer industries, representing the following national and international brands: Paulaner and Hacker Pschorrfrom Munich, Fuller’s from London, Coors Brewing Company, Oskar Blues, New Planet Brewing and No-Li Brewhouse.

She designed a journalist FAM for 200th anniversary of Oktoberfest was coupled with two-days in Italy’s Prosecco wine region for Paulaner Beer and Vignia Dogarina wine, hosting 10 national journalists including three network and cable TV crews, major market metropolitan newspapers and consumer magazines.  More than 12.9 million media impressions generated.


Megan Hansen

senior Strategist

With more than seven years of experience in journalism and public relations, Megan has worked around the country – starting her career at a fashion magazine in New York City before working in political communications in Austin, TX. In 2015, Megan moved to Denver, CO and started Megan KryleMedia, her own public and media relations consulting company.

Her clients have included consumer product companies, alcoholic beverages, real estate, development and also political organizations and campaigns. She has partnered with other companies including O Communications in Aspen and Communications Strategy Group in Denver.

Megan’s media contacts and placements include many national and international publications, including the New Yorker, the New York Times, the Dallas Morning News, the Houston Chronicle, and the Denver Post. 

Megan prides herself on delivering clients not just media coverage, but a cohesive brand identity that spans the entire spectrum of communications today. She enjoys working with clients to craft a message that will not just be seen, but truly heard




Bobbie Burkley

Senior PR Strategist, Special Projects

Bobbie has 25 years of professional experience in the Roaring Fork Valley planning and executing marketing and communication programs for travel, real estate and lifestyle clients including major brands like Hyatt, Westin, Intrawest and Aspen Skiing Company.   She has also managed marketing and promotional campaigns for a variety of Aspen-based non-profit organizations.  She has a proven track record and demonstrates a keen understanding of the intricacies of helping organizations successfully do business in the Aspen Snowmass communities.

In recent years, Bobbie has served on the boards of the Aspen Pitkin County Housing Authority (APCHA); Aspen Chamber Resort Association (ACRA); Aspen Valley Hospital Community Advisory Board and Cimarron Mountain Club’s Advisory Board.  She currently serves as a volunteer with Aspen Legal Services.

Bobbie started her career at the advertising agency, J. Walter Thompson, USA in Washington D.C. followed by five years as a study director at a national opinion research company.  Burkley holds a B.S. in Marketing from University of Virginia and a Masters in Marketing Research from University of Georgia.


David K. Gibson

senior strategist, Social Media and Advertising Creative

David K. Gibson is an editorial and marketing creative with long experience in tourism and travel, transportation and infrastructure, architecture and design, and food and spirits. He was Editor-in-Chief of SNOW magazine and Caribbean Travel & Life(at one point simultaneously), EIC of Warren Miller’s SnoWorldannual, Editor at Large of Garden Design magazine, Staff Writer and Editor at Large of Aspen Magazine, and a contributor to Architectural Digest,, and dozens of other publications. He has created campaigns, copy, and web content for commercial clients including Aspen Skiing Company, Snowmass Tourism, Hyatt Grand Aspen, Westin Snowmass, The Snowmass Club, multiple local real estate agencies, and a parade of valley restaurants and bars.

He is a member of the Aspen Institute’s media team during each Ideas Festival, and was chef-owner of the Cooking School of Aspen. He holds a BA in Philosophy from Yale University, and has studied with both the Creative Problem Solving Institute and the Court of Master Sommeliers. A 14-year resident of Aspen, he currently resides in Orlando, Florida, where his wife is pursuing a graduate degree. He comes back to Aspen so often that some people don’t realize he has left.